GEO & AEO
What Is GEO? Generative Engine Optimization Explained
GEO (generative engine optimization) is the work of getting your brand named and cited in AI answers. What it is, how it works, and what 72 real answers show.
Articles
GEO & AEO
AEO vs GEO: What's the Difference, and Does It Matter?
AEO and GEO overlap far more than they differ. We read the top-ranking pages, compared their definitions, and set out what to measure for each.
Pilot
See how AI answers your buyers’ questions
A Pilot starts from the buying questions your customers ask, reads how AI assistants answer them today, and tests one change at a time.