AI Visibility

Start with the guide this category is built around: How to Improve Brand Visibility in AI Search Engines

AI assistants now answer many buying questions directly, and the brands they name, recommend or cite are not always the ones a buyer would find in a list of search results.

Articles in this category look at what visibility in an AI answer actually consists of: being mentioned, being recommended, being cited as a source, and being described correctly. Each has a different cause and a different fix. We cover how assistants such as ChatGPT, Perplexity, Gemini and Google's AI Overviews build answers from the pages they retrieve, which kinds of sources those answers lean on, and how to test a change one step at a time so you can tell whether it went live, whether it was read, and whether it moved anything. Where we publish data of our own, we say how it was collected and what it cannot show.