AI Shopping

ChatGPT recommends products using the product data and web pages it can read. For ChatGPT merchants, that means sharing a complete, current product feed, making the deciding facts clear on your own pages and on the retailer and review pages answers draw on, and testing real buying questions to see whether your products appear.

When OpenAI launched Instant Checkout in September 2025, the idea was that shoppers would buy directly inside ChatGPT. In March 2026, several outlets reported that OpenAI was deprioritizing Instant Checkout as a standalone feature and focusing on how people discover and compare products, with merchants able to use their own checkout (AI Business and Storyboard18, 25 March 2026).

Your feed is the one input you control directly. Retailer listings, review roundups and comparison articles still shape how your product is described.